God Budweiser, you got me teary eyed again

I don't know how heartless you have to be to not find the Budweiser commercials ridiculously adorable, but I don't want to find out. Honestly last year with the Clydesdales finding it's owner in the parade, to this year having horses AND puppies. I mean come on, they're asking for me to actually cry. I'll give it to them, their marketing strategy is flawless, I don't even like beer that much and I'd drink it just from the commercials. That's how marketers do it.

The commercial starts has a sensitive side, as well as the "manly man" reputation of a heavy beer, which attracts all audiences. I always wait to see what tricks they're going to pull out of their sleeves. They're unreal, and genuinely entertaining to watch. Definite tear jearker, even for the boys (don't lie to yourselves).

COME ON. Just adorable. Who doesn't love puppies? 

The general consensus is the same, everyone loves their commercials. I recall from previous super bowls, Budweiser used to not pull your heartstrings. They used to use these two beautiful twins and appeal sexually toward men. Honestly, the song they wrote was really catchy, and I still know all the words to it (i'm just really embarrassing all the time) but the audience it was appealing to was really finite and specified to men. 

I like the puppies better.

I think that the change in their marketing strategy makes a huge difference because I know if I were to ask anyone tomorrow about the commercial, they will know exactly what I'm talking about. And not for anything, but it's creating huge publicity for the commercial, because if someone hadn't seen it, odds are they will be running to the internet to check it out. Inadvertently, Budweiser is creating a whole new audience that it wasn't reaching before. Honestly pure genius.