Could it be? Is it almost spring? Breaking out the sundresses

Vermont is the arctic I swear. This winter couldn't be much colder. I don't know what made me decide to come to Vermont (kidding, I love SMC) but my goodness it is frigid. Thankfully, it's starting to finally warm up. I better not jinx that, but it is supposed to be in the mid 50's all next week! Sundress season is finally here.

If I were a marketer for a retail company, this would be my favorite time of year. Everyone is so sick of snow and cold, so breaking out the new retail is perfect marketing. Having different advertisings and ways of marketing to the target markets is crucial at this time. Working for Victoria's Secret, this is the time of year when we start re-introducing bathing suits to our floor sets. As soon as March 20th, the first day of spring passes, that's the true sign of warm weather coming our way. With new shorts and sandals hitting different stores throughout the malls the advertising and marketing of the products are more than important. 

As the semester comes to a close, we are really cramming a lot of information into the next few weeks. We were just assigned a video promotion for sustainability. My partner Charlie and I are thinking we would do it on the environmental sustainability of Smugglers' Notch. Being only 45 minutes away, and a "green" mountain, we think this would be a perfect example for us. The next few weeks will be very busy and packed with work, but I cannot wait for the semester to be over